Today, in order to survive and thrive as a global business, you need the ability to communicate effectively across all languages. This means accurate translation and localization into any market. Accurate translation comes from having a process in place that is rock solid and quick. Generative Artificial Intelligence (AI) should be a central tool in your translation workflow.
At LinguaLinx, as a Language Services Provider (LSP), we often get asked, “How accurate is generative AI?"
We understand that our clients worry about removing the human element, but that’s not the way to do it. It isn’t the whole translation process, it’s just a tool within it. Yes, it’s not 100% accurate, but the final translation will be.
Is the fuel gauge on your car 100% accurate? No. Do you trust it to give you a pretty good idea of when to fill up? Yes.
In this article, we’ll quickly look at what generative AI is and how you can use it to your advantage to not only provide you with accurate and timely translations but also to build your business.
Firstly, let’s be clear: generative AI can revolutionize your translation workflow.
Generative AI creates large amounts of content from existing data. It “generates” this new content by predicting accurate translations based on the huge amounts of data it has been trained on.
Translations are only as good as their source material allows them to be. Bad source material will never result in a good translation.
Generative AI can improve the quality of source material before translation even begins. It can analyze grammar, punctuation, readability, and refine content as the translation process begins. This ensures the foundation of your translation workflow is the best it can possibly be.
You can save time and resources that would otherwise be spent on fixing errors post-translation, thus streamlining your entire process.
The human resource needed is reduced, but the level of human impact and quality control remains the same.
Generative AI's capabilities extend beyond conventional translation. It can take a single translated piece and generate various forms of content, such as articles, blogs, social media posts, entire websites, and other digital content.
This allows you to maximize your content and repurpose it for different platforms and audiences, expanding your reach without starting from scratch. With AI's assistance, content creation becomes not only more efficient but also more versatile.
As an LSP, we constantly try to help our clients properly define their audience. We push to work beyond translation from one language to another and get into a target market's nuances. This is localization.
Localization creates the best traction and brand recognition with a new audience. It shows that you’re not just going through the motions of translation but that you really care about the culture you’re engaging with.
Generative AI can modify the voice and tone of translations to suit different target demographics. It might be adjusting the language for formal corporate communications or using a friendly tone for consumer-facing content.
The AI takes the translated text, looks at the audience data and the purpose of the communication, and translates it accordingly to resonate with that audience. This personalization increases the on-the-ground accuracy of the translation and gives you stronger cultural and linguistic connections with your audience.
Generative AI doesn’t just work with text. It can benefit translation workflows that incorporate other media and other needs. It can play a pivotal role in supporting your transcription and voiceover projects, ensuring that multimedia content reaches a global audience seamlessly and cost-effectively.
It can also be harnessed for desktop publishing (DTP) tasks. Here, it can assist in formatting and layout adjustments for translated documents. This is often overlooked, but when you consider the difference in length of various languages, this can be a big undertaking after the translation is done.
German, for example, can be 35% longer than English. Generative AI takes a holistic approach to content localization, significantly reducing manual effort and accelerating project timelines.
Generative AI is an evolving technology. Its continuous improvement and iterations pave the way for innovative solutions in translation and content creation. It’s always learning, and there is no “right” time to jump in and embrace its power.
Actually, there is…now.
Early adopters who partner with a good LSP, one with expertise in AI integration that suits their way of working, will be at the forefront of reaping the benefits of each new iteration.
Suppose your business is bold enough to do it, and be part of the evolution. In that case, generative AI will help you be first-to-market in those new territories you're after.
One day your business will benefit from generative AI. So, why not now? A partnership with a good LSP fosters a collaborative environment, where insights from both sides contribute to the refinement of AI-powered translation processes.
This goes beyond achieving perfect accuracy. AI has the ability to enhance source content quality, enable versatile content creation, tailor communication for diverse audiences, and support various multimedia initiatives.
When you embrace this technology, you position yourself as an innovator in effective global communication.
Considering the transformative power of generative AI for your enterprise? Let's connect and explore the possibilities together.
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Choose LinguaLinx for peace of mind in translations. With ISO 17100 and ISO 9001 certifications, two decades of industry expertise, and the trust of numerous global organizations, we ensure your message remains undiluted across borders.